Why am I changing the ending of my music video?
The ending of my video was never wholly clear- even in my initial ideas presentation. However, I always knew that I wanted my two characters to have somehow exchanged numbers by the end of the video. The question was always how they would do this.

Through poll I got some members of my target audience to help me decide between one of three endings for my video, and they chose for the story to come to a close with the male character calling the female’s phone and her ringtone being the song which accompanies this video. This is an ending I still hope to use, but one which does not solve the issue as to how my characters might exchange phone numbers.

Why is having the characters exchange phone numbers so important?
The song ‘My Number’ revolves around, quite obviously a phone number. Due to this, I think it is essential to include the mention or presentation of a phone number within my video so that it links explicitly to the song which accompanies it. Given my plot, I thought that the best way to show the number, would be to have my two protagonists to exchange contact details-or phone numbers- in the video.

How might my characters exchange phone numbers?

1. My initial idea (Waitressing)- In my initial ideas blog post and presentation, I came up with the idea that my two protagonists might exchange contact details at a cafe, where one of them as the waiter/waitress would write their number at the back of the customers bill. However this is an ending I am unhappy with due to its complex nature. To make this scenario appear realistic I would need an empty cafe, or the permission of its owners to film in the cafe and achieving this would be difficult. Furthermore I would also have to buy a waiter/waitress costume and either get permission to film customers in the cafe or find enough people to fill it when I film. As I have to film soon, the notice needed to undertake this task is short and because of this finding more actors may be challenging.
2. Lost Dog- In this scenario the male character might find the female characters lost dog (he would call her up based on details found on a ‘missing’ poster). This is an idea which makes sense but would require me to edit my storyline somewhat, so that I can show the female character as having a dog. Equally, I would actually have to find a dog to film, and one that is comfortable with both of my actors.
3. Car Crash- Another scenario which might allow my protagonists to exchange numbers would be if they were both involved in  a car crash. Though people often exchange details in this scenario it would be difficult to recreate, especially seen as neither of my actors can drive! I have had offers from at least one person to drive a vehicle if need be, yet finding an already damaged car might be a problem as well as pretending the driver is one of my protagonists.
4. Dropping of Purse-My female character could potentially drop her purse when she bumps in to my male character within the market scene, leading him to pick it up. Inside the purse there could be a  business card/student card/piece of paper/ “return to” card with her details, which would lead him to call her to notify her about the missing purse. This scenario would work well within my existing video as I can incorporate its happening in to the market scene quite easily.
5. Finding the Number- It is possible that my ‘boy’ character could find the ‘girl’s’ number written on a piece of paper on the floor and call it up out of curiosity. As an idea, this does seem plausible, but it makes little sense as to why the girl would have written her number on a random piece of paper in the first place or why/how she might have dropped it.
6. Physical exchange of Numbers- The boy and girl, upon bumping in to one another could exchange phone numbers and maybe talk briefly. Although this makes a lot of sense this might ruin the mystery that I want to create within my video, as the audience would explicitly know that the characters are linked before the video ends. I think it would be perhaps a little more interesting to have the ‘boy’ call the number and it not to be revealed that it is the girl’s number until the end.
7. Poster– The Boy sees the girls number on a poster (perhaps an advert for a new member of a band which she is in- i.e. the one that might appear on my digipack as the artists of the song) and calls it. This idea is quite complicated and I might not use it especially as the band which I will probably use on my digipack will be all male (like the band which originally sings the song- Foals).

Final Decision
In the end I think that the best way to make my characters meet and exchange phone numbers, would be to have them physically bump in to one another, with the girl dropping her purse or perhaps a book/diary (which could maybe appear earlier on in the video). In the purse/book there would be a note that says ‘please return to’ with her contact details written on, prompting the boy to ring the girl.

I have decided to get my characters to exchange contact details in this manner because I think it will be the most understandable and the easiest scenario to film/incorporate in to my existing storyline. It will also leave the revelation that they are linked in some way until the end of the video, when the boy calls the phone number only to discover that it is the girl who picks up the phone. Doing it this way will create more suspense, I think and leave the audience guessing as to how and why my two characters might be linked!